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Cloudflare · 2023 brand redesign
Rolling out a new illustration language
Helped guide the new illustration look and feel introduced through Cloudflare’s 2023 brand redesign, carrying one visual point of view across many formats and teams.
- My role
- Brand Designer.
- Delivered
- Illustration direction for the 2023 redesign; Applied illustration across campaigns, editorial, digital and marketing work
- PM takeaways
- Cross-functional collaboration · Maintaining quality at scale · Working within a shared system